It was a year of meaty insights here at Tenacious Plate — and throughout 2024 we dished on data to inform our readers’ marketing decisions to grow their business.
We served up a total of 48 posts for the year for our ever-growing following to dig into. Readers savored posts tagged Marketing & Communications, TikTok, Social Media, Trends, Health & Wellness, Consumer and PR the most, signaling a strong appetite for those subjects — and we piled their plate high.
Our Top 5 Posts for 2024
1. Where Do Food Trends Come From?
Here at The Food Group, we’re in the business of tracking industry trends and capitalizing on them to feed the businesses of our partner clients. In this post, we dig into the data to trace where trends originate and how they evolve, from touch points to tables. Our readers ate up the revelations, including insights from our acclaimed chef partners at Creative Food Solutions, and the post remains a popular source of must-know info.
From apparel to accessories, sneakers to specialty items, merch is high on the marketing menu for food and beverage brands that cater to the craving young consumers have for product diversification. The core product is still the main course, but a side of merch boosts sales and provides an additional revenue stream. Learn the many ways merch feeds brand growth, and explore examples of merch madness in this provocative post.
3. Soup’s On! Key Insights for Soup Season
When the weather cools down, soup becomes an especially hot commodity. But TikTok, soup memes, global flavor influences and other factors are taking soup season to new heights of culinary ingenuity. From main dish to samplers, scratch to ready-to-serve, this post pours on the consumer insights to help you menu and market soup selections that will serve up optimal sales throughout the year.
4. Bringing Consumers to Their Senses: How Multisensory Marketing Feeds Business
Few experiences are more sensory than food. Top brands are expanding that sensory experience beyond the product to the environment in which food is consumed. As this post shows, consumers crave multisensory brand experiences, and Starbucks and others are stepping up to the plate in a big way. Savor insights from our Director of Public Relations Meghan Flynn, and dig into the details of how a multisensory approach can maximize your brand’s marketing.
5. What Food Brands Need to Know About TikTok
Foodies are feasting on TikTok, turning it into the go-to platform for brands to reach young demos that hunger for visually appealing food and beverage adventures. #Foodtok has triggered a feeding frenzy of posts, and many TikTokers have become tastemakers and influencers whose food-forward content is consumed by thousands, if not millions, of followers. So how do you tap into the TikTok craze? This post serves up a heaping helping of insights.
More Forward-Thinking Food Content to Come in 2025
Check back often to get your fill of insights-filled posts on key trends and topics throughout 2025. We’ll be right here at the intersection of food and marketing to direct you to what’s new and what’s next in our rapidly evolving industry.
And if you haven’t already, be sure to subscribe to The Front Burner, the bi-weekly newsletter that tips you off to our latest posts and feeds your need to keep pace with what’s happening in our industry.