--- title: Tenacious Plate | Marketing description: Marketing | Tenacious Plate is a monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay you stay current in this fast-evolving industry. --- [![](https://www.thefoodgroup.com/wp-content/uploads/2020/01/thefoodgroup.svg)](https://www.thefoodgroup.com) - [Who We Are](https://www.thefoodgroup.com/who-we-are/) - [What We Do](https://www.thefoodgroup.com/what-we-do/) - [Our Insights](https://www.thefoodgroup.com/our-insights/) - [Our Work](https://www.thefoodgroup.com/our-work/) - [Contact Us](https://www.thefoodgroup.com/contact-us/) # [Tenacious Plate](https://tenaciousplate.thefoodgroup.com/) Insights are cool. They let us know what’s coming, how to plan for it and how to stay ahead of the trends. That’s why Tenacious Plate is crafted to be THE intersection of the most meaningful food and marketing insights out there. We take a lot of time digging in and dishing out the latest and greatest info and trends to help you persevere and push your business forward. Check out our hottest takes below.  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [The Power of Partnership: How a Strategic Agency Feeds Long-Term Growth](https://tenaciousplate.thefoodgroup.com/the-power-of-partnership-how-a-strategic-agency-feeds-long-term-growth-1) [Read More](https://tenaciousplate.thefoodgroup.com/the-power-of-partnership-how-a-strategic-agency-feeds-long-term-growth-1) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [From ‘The What’ to ‘Now What?’: Turning Food Data into Strategic Context](https://tenaciousplate.thefoodgroup.com/from-the-what-to-now-what-turning-food-data-into-strategic-context) [Read More](https://tenaciousplate.thefoodgroup.com/from-the-what-to-now-what-turning-food-data-into-strategic-context) [Culinary](https://tenaciousplate.thefoodgroup.com/tag/culinary)  [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [From Insights to Impact: The Annual tfgTOUCHPOINTS™ Report Has Arrived](https://tenaciousplate.thefoodgroup.com/from-insights-to-impact-the-annual-tfgtouchpoints-report-has-arrived) [Read More](https://tenaciousplate.thefoodgroup.com/from-insights-to-impact-the-annual-tfgtouchpoints-report-has-arrived) [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [More to the Mix: Navigating the New Rules of Omnichannel Marketing](https://tenaciousplate.thefoodgroup.com/more-to-the-mix-navigating-the-new-rules-of-omnichannel-marketing) [Read More](https://tenaciousplate.thefoodgroup.com/more-to-the-mix-navigating-the-new-rules-of-omnichannel-marketing) [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [The Creator Economy: Feasting On Investment, Delivering ROI](https://tenaciousplate.thefoodgroup.com/the-creator-economy-feasting-on-investment-delivering-roi) [Read More](https://tenaciousplate.thefoodgroup.com/the-creator-economy-feasting-on-investment-delivering-roi) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer) ## [Welcome to the Trend Trifecta Series: Where Food Meets Culture, Commerce and Consumer Cravings](https://tenaciousplate.thefoodgroup.com/welcome-to-the-trend-trifecta-series-where-food-meets-culture-commerce-and-consumer-cravings) [Read More](https://tenaciousplate.thefoodgroup.com/welcome-to-the-trend-trifecta-series-where-food-meets-culture-commerce-and-consumer-cravings) [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [Free Samples, Priceless Possibilities: How Sampling Has Evolved for Food and Beverage Brands](https://tenaciousplate.thefoodgroup.com/free-samples-priceless-possibilities-how-sampling-has-evolved-for-food-and-beverage-brands) [Read More](https://tenaciousplate.thefoodgroup.com/free-samples-priceless-possibilities-how-sampling-has-evolved-for-food-and-beverage-brands) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [A Feast of Possibilities: What B2B Influencer Marketing Brings to the Table](https://tenaciousplate.thefoodgroup.com/a-feast-of-possibilities-what-b2b-influencer-marketing-brings-to-the-table) [Read More](https://tenaciousplate.thefoodgroup.com/a-feast-of-possibilities-what-b2b-influencer-marketing-brings-to-the-table) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [Your Recipe for RFP Success: Finding the Right Marketing Partner for Your Business](https://tenaciousplate.thefoodgroup.com/your-recipe-for-rfp-success-finding-the-right-marketing-partner-for-your-business) [Read More](https://tenaciousplate.thefoodgroup.com/your-recipe-for-rfp-success-finding-the-right-marketing-partner-for-your-business) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Seeing Is Achieving: How Visual Storytelling Powers Gen Z Sales](https://tenaciousplate.thefoodgroup.com/seeing-is-achieving-how-visual-storytelling-powers-gen-z-sales) [Read More](https://tenaciousplate.thefoodgroup.com/seeing-is-achieving-how-visual-storytelling-powers-gen-z-sales) [Prev](https://tenaciousplate.thefoodgroup.com/tag/marketing/page/0) [1](https://tenaciousplate.thefoodgroup.com/tag/marketing/page/1) [2](https://tenaciousplate.thefoodgroup.com/tag/marketing/page/2) [3](https://tenaciousplate.thefoodgroup.com/tag/marketing/page/3) [Next](https://tenaciousplate.thefoodgroup.com/tag/marketing/page/2) ### subscribe The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. 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