AI Is Changing Food Discovery — But Trust Still Drives Choice
AI is increasingly reshaping how people find food and beverage brands, but it won’t replace why they choose them. As AI-generated summaries, chatbots and smart assistants mediate more touchpoints, brands must compete for trust and context, which AI can present, but never own. Food has the advantage: it’s human, cultural and sensory. AI reveals information; people crave meaning.
Read More