Dishing on Data: A New Recipe for Success in Data Management
Although Google has decided to keep third-party cookies in its Chrome browser after years of deliberation—marketers are still left looking for the best ways to mine meaningful data that can help them reach their target audiences.
The Future of Data Collection
The digital advertising ecosystem built around cookies that track site visitors and serve up targeted ads based on user interest and browsing history has been a hot topic over the past few years. Escalating ethical and legal concerns surrounding online privacy and data protection have resulted in cookie depreciation and opt-in models becoming the norm, compelling marketers to turn to fresh data management solutions.
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