Food Flights of Fancy: Unusual Launches Drive Brand Diversification

It’s true — product diversification feeds growth. And when you branch out into product categories with an affinity for your brand, you can build your product portfolio and propel sales.

But there are particularly daring product diversifications that the market either finds hard to digest or that feed a need for novelty, to the surprise and delight of consumers. From driving sales to boosting social media engagement, these fun activations show how food brands are leveraging other product categories.

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The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay current in this fast-evolving industry.

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