--- title: Tenacious Plate | Tenacious Plate description: Tenacious Plate is a monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay you stay current in this fast-evolving industry. --- [![](https://www.thefoodgroup.com/wp-content/uploads/2020/01/thefoodgroup.svg)](https://www.thefoodgroup.com) - [Who We Are](https://www.thefoodgroup.com/who-we-are/) - [What We Do](https://www.thefoodgroup.com/what-we-do/) - [Our Insights](https://www.thefoodgroup.com/our-insights/) - [Our Work](https://www.thefoodgroup.com/our-work/) - [Contact Us](https://www.thefoodgroup.com/contact-us/) # [Tenacious Plate](https://tenaciousplate.thefoodgroup.com/) Insights are cool. They let us know what’s coming, how to plan for it and how to stay ahead of the trends. That’s why Tenacious Plate is crafted to be THE intersection of the most meaningful food and marketing insights out there. We take a lot of time digging in and dishing out the latest and greatest info and trends to help you persevere and push your business forward. Check out our hottest takes below.  [Culinary](https://tenaciousplate.thefoodgroup.com/topic/culinary)  [Health & Wellness](https://tenaciousplate.thefoodgroup.com/topic/health-wellness)  [Consumer](https://tenaciousplate.thefoodgroup.com/topic/consumer)  [Technology](https://tenaciousplate.thefoodgroup.com/topic/technology) ## [Tech Meets Taste: How Foodservice Trends and Technology Feed Off Each Other](https://tenaciousplate.thefoodgroup.com/tech-meets-taste-how-foodservice-trends-and-technology-feed-off-each-other) As this year’s IFT FIRST event and expo made clear, food innovation is no longer simply about developing the next interesting ingredient. It’s about solving increasingly complex problems around nutrition, consumer expectations, labor, consistency, cost and speed—without compromising the eating experience. [Read More](https://tenaciousplate.thefoodgroup.com/tech-meets-taste-how-foodservice-trends-and-technology-feed-off-each-other) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [The Power of Partnership: How a Strategic Agency Feeds Long-Term Growth](https://tenaciousplate.thefoodgroup.com/the-power-of-partnership-how-a-strategic-agency-feeds-long-term-growth-1) [Read More](https://tenaciousplate.thefoodgroup.com/the-power-of-partnership-how-a-strategic-agency-feeds-long-term-growth-1) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [AI in Creative Advertising: Rewards, Risks and a Recipe for Success](https://tenaciousplate.thefoodgroup.com/ai-in-creative-advertising-rewards-risks-and-a-recipe-for-success) [Read More](https://tenaciousplate.thefoodgroup.com/ai-in-creative-advertising-rewards-risks-and-a-recipe-for-success) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Events](https://tenaciousplate.thefoodgroup.com/tag/events)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Beyond the Booth: How Food & Beverage Brands Are Rethinking Event Social Media Coverage](https://tenaciousplate.thefoodgroup.com/beyond-the-booth-how-food-beverage-brands-are-rethinking-event-social-media-coverage) [Read More](https://tenaciousplate.thefoodgroup.com/beyond-the-booth-how-food-beverage-brands-are-rethinking-event-social-media-coverage) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [From ‘The What’ to ‘Now What?’: Turning Food Data into Strategic Context](https://tenaciousplate.thefoodgroup.com/from-the-what-to-now-what-turning-food-data-into-strategic-context) [Read More](https://tenaciousplate.thefoodgroup.com/from-the-what-to-now-what-turning-food-data-into-strategic-context) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [AI Is Changing Food Discovery — But Trust Still Drives Choice](https://tenaciousplate.thefoodgroup.com/ai-is-changing-food-discovery-but-trust-still-drives-choice) [Read More](https://tenaciousplate.thefoodgroup.com/ai-is-changing-food-discovery-but-trust-still-drives-choice) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media) ## [How Brand Collaborations Are Driving What We Eat Next](https://tenaciousplate.thefoodgroup.com/how-brand-collaborations-are-driving-what-we-eat-next) [Read More](https://tenaciousplate.thefoodgroup.com/how-brand-collaborations-are-driving-what-we-eat-next) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer) ## [Five Trends Shaping the Future of Food & Beverage in 2026](https://tenaciousplate.thefoodgroup.com/five-trends-shaping-the-future-of-food-beverage-in-2026) [Read More](https://tenaciousplate.thefoodgroup.com/five-trends-shaping-the-future-of-food-beverage-in-2026) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [Let’s Get Physical: Digital Fatigue Reboots Interest in Physical Marketing Materials](https://tenaciousplate.thefoodgroup.com/lets-get-physical-digital-fatigue-reboots-interest-in-physical-marketing-materials) [Read More](https://tenaciousplate.thefoodgroup.com/lets-get-physical-digital-fatigue-reboots-interest-in-physical-marketing-materials) [Culinary](https://tenaciousplate.thefoodgroup.com/tag/culinary)  [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [From Insights to Impact: The Annual tfgTOUCHPOINTS™ Report Has Arrived](https://tenaciousplate.thefoodgroup.com/from-insights-to-impact-the-annual-tfgtouchpoints-report-has-arrived) [Read More](https://tenaciousplate.thefoodgroup.com/from-insights-to-impact-the-annual-tfgtouchpoints-report-has-arrived) [Prev](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/0) [1](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/1) [2](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/2) [3](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/3) [4](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/4) [5](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/5) [Next](https://tenaciousplate.thefoodgroup.com/author/tenacious-plate/page/2) ### subscribe The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. 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