From Meal to Moment: The Rise of Immersive Dining Experiences
From immersive dinners to high-concept pop-ups, today’s diners want more than a meal — they want a memory. The third installment in our Trend Trifecta series explores how the line between food and entertainment is blurring, giving rise to “eatertainment” experiences that are designed to dazzle, delight and be shared. Fueled by social media and a desire for exclusivity, experience-first food culture is reshaping how brands show up in the marketplace — and on the ‘gram.
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