Soup’s On! Key Insights for Soup Season
Soup season has taken on a whole new meaning in the past few years. From the TikTok trend of soup girls to the many internet soup memes, soup is more than a cold-weather comfort food — it’s a part of the growing corner of the internet dedicated to cozy content creation. On TikTok, recipe videos posted under #SoupTok and #Soup are garnering billions of views.
Capitalize on the love of soup throughout the year with these key consumer insights.
Read More