Time Well Spent: Tapping into TikTok SEO to Feed the Bottom Line
TikTok is the entertainment platform of choice for countless foodies hungry to showcase and share culinary creativity. One TikTok account alone — @foodies — boasts over 20 million followers.
But TikTok is also a powerhouse search engine that has steadily grown in popularity. In fact, 74% of Gen Z now turns to TikTok in a feeding frenzy of search activity, and 51% favor it over Google, particularly for short-form video content.
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