Tenacious Plate

Insights are cool. They let us know what’s coming, how to plan for it and how to stay ahead of the trends. That’s why Tenacious Plate is crafted to be THE intersection of the most meaningful food and marketing insights out there. We take a lot of time digging in and dishing out the latest and greatest info and trends to help you persevere and push your business forward. Check out our hottest takes below. 

Social Media  TikTok  Marketing  Technology

Time Well Spent: Tapping into TikTok SEO to Feed the Bottom Line

TikTok is the entertainment platform of choice for countless foodies hungry to showcase and share culinary creativity. One TikTok account alone — @foodies — boasts over 20 million followers.

But TikTok is also a powerhouse search engine that has steadily grown in popularity. In fact, 74% of Gen Z now turns to TikTok in a feeding frenzy of search activity, and 51% favor it over Google, particularly for short-form video content.

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Marketing & Communications  Social Media  Marketing  PR  Consumer

Grin and Share It: How Humor Brings More People to the Table

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Culinary  Marketing  Events

Game On: How Foodservice Operators Can Dig Into a Winning Football Season

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Marketing & Communications  Marketing  Events  PR

Going Places: How Food Truck Activations Can Drive Sales a Long Way

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Culinary  Trends  Marketing

Cooking Up Menu Innovation: How Today’s Chefs Step Up to the Plate

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Culinary  Trends  Health & Wellness  Consumer

Hybrid or Hype? How the Right Blend of Messaging Can Be a Game Changer for Hybrid Meat

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Marketing & Communications  Marketing

Dishing on Data: A New Recipe for Success in Data Management

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Trends  Marketing & Communications

Platefuls of Potential: Marketing Tips to Help Food Manufacturers Reach Operators

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Trends  Marketing & Communications

Boom Time: Tapping Into Boomer Trends to Feed Business

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Trends  Marketing & Communications

Bringing Consumers to Their Senses: How Multisensory Marketing Feeds Business

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The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay current in this fast-evolving industry.

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