--- title: Tenacious Plate | Culture description: Culture | Tenacious Plate is a monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay you stay current in this fast-evolving industry. --- [![](https://www.thefoodgroup.com/wp-content/uploads/2020/01/thefoodgroup.svg)](https://www.thefoodgroup.com) - [Who We Are](https://www.thefoodgroup.com/who-we-are/) - [What We Do](https://www.thefoodgroup.com/what-we-do/) - [Our Insights](https://www.thefoodgroup.com/our-insights/) - [Our Work](https://www.thefoodgroup.com/our-work/) - [Contact Us](https://www.thefoodgroup.com/contact-us/) # [Tenacious Plate](https://tenaciousplate.thefoodgroup.com/) Insights are cool. They let us know what’s coming, how to plan for it and how to stay ahead of the trends. That’s why Tenacious Plate is crafted to be THE intersection of the most meaningful food and marketing insights out there. We take a lot of time digging in and dishing out the latest and greatest info and trends to help you persevere and push your business forward. Check out our hottest takes below.  [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [From ‘The What’ to ‘Now What?’: Turning Food Data into Strategic Context](https://tenaciousplate.thefoodgroup.com/from-the-what-to-now-what-turning-food-data-into-strategic-context) [Read More](https://tenaciousplate.thefoodgroup.com/from-the-what-to-now-what-turning-food-data-into-strategic-context) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [AI Is Changing Food Discovery — But Trust Still Drives Choice](https://tenaciousplate.thefoodgroup.com/ai-is-changing-food-discovery-but-trust-still-drives-choice) [Read More](https://tenaciousplate.thefoodgroup.com/ai-is-changing-food-discovery-but-trust-still-drives-choice) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media) ## [How Brand Collaborations Are Driving What We Eat Next](https://tenaciousplate.thefoodgroup.com/how-brand-collaborations-are-driving-what-we-eat-next) [Read More](https://tenaciousplate.thefoodgroup.com/how-brand-collaborations-are-driving-what-we-eat-next) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer) ## [Five Trends Shaping the Future of Food & Beverage in 2026](https://tenaciousplate.thefoodgroup.com/five-trends-shaping-the-future-of-food-beverage-in-2026) [Read More](https://tenaciousplate.thefoodgroup.com/five-trends-shaping-the-future-of-food-beverage-in-2026) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [AI Is Changing the Recipe for Personalization](https://tenaciousplate.thefoodgroup.com/ai-is-changing-the-recipe-for-personalization) [Read More](https://tenaciousplate.thefoodgroup.com/ai-is-changing-the-recipe-for-personalization) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Health & Wellness](https://tenaciousplate.thefoodgroup.com/tag/health-wellness) ## [How Functional Foods and Personalization Are Shaping the Future of Wellness](https://tenaciousplate.thefoodgroup.com/how-functional-foods-and-personalization-are-shaping-the-future-of-wellness) [Read More](https://tenaciousplate.thefoodgroup.com/how-functional-foods-and-personalization-are-shaping-the-future-of-wellness) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [A Feast of Possibilities: What B2B Influencer Marketing Brings to the Table](https://tenaciousplate.thefoodgroup.com/a-feast-of-possibilities-what-b2b-influencer-marketing-brings-to-the-table) [Read More](https://tenaciousplate.thefoodgroup.com/a-feast-of-possibilities-what-b2b-influencer-marketing-brings-to-the-table) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Seeing Is Achieving: How Visual Storytelling Powers Gen Z Sales](https://tenaciousplate.thefoodgroup.com/seeing-is-achieving-how-visual-storytelling-powers-gen-z-sales) [Read More](https://tenaciousplate.thefoodgroup.com/seeing-is-achieving-how-visual-storytelling-powers-gen-z-sales) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [PR](https://tenaciousplate.thefoodgroup.com/tag/pr) ## [A Feast of Fools: Best April Fools’ Day Pranks by Food Brands](https://tenaciousplate.thefoodgroup.com/best-april-fools-day-pranks-by-food-brands) [Read More](https://tenaciousplate.thefoodgroup.com/best-april-fools-day-pranks-by-food-brands) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture) ## [Groundbreaking Women in Food History](https://tenaciousplate.thefoodgroup.com/groundbreaking-women-in-food-history) [Read More](https://tenaciousplate.thefoodgroup.com/groundbreaking-women-in-food-history) [Prev](https://tenaciousplate.thefoodgroup.com/tag/culture/page/0) [1](https://tenaciousplate.thefoodgroup.com/tag/culture/page/1) [2](https://tenaciousplate.thefoodgroup.com/tag/culture/page/2) [Next](https://tenaciousplate.thefoodgroup.com/tag/culture/page/2) ### subscribe The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. 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