--- title: Tenacious Plate (4) description: Tenacious Plate is a monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay you stay current in this fast-evolving industry. (4) --- [![](https://www.thefoodgroup.com/wp-content/uploads/2020/01/thefoodgroup.svg)](https://www.thefoodgroup.com) - [Who We Are](https://www.thefoodgroup.com/who-we-are/) - [What We Do](https://www.thefoodgroup.com/what-we-do/) - [Our Insights](https://www.thefoodgroup.com/our-insights/) - [Our Work](https://www.thefoodgroup.com/our-work/) - [Contact Us](https://www.thefoodgroup.com/contact-us/) # [Tenacious Plate](https://tenaciousplate.thefoodgroup.com/) Insights are cool. They let us know what’s coming, how to plan for it and how to stay ahead of the trends. That’s why Tenacious Plate is crafted to be THE intersection of the most meaningful food and marketing insights out there. We take a lot of time digging in and dishing out the latest and greatest info and trends to help you persevere and push your business forward. Check out our hottest takes below.  [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Smart Moves: How to Feed Your Business By Optimizing for AI-Powered Search](https://tenaciousplate.thefoodgroup.com/smart-moves-how-to-feed-your-business-by-optimizing-for-ai-powered-search) [Read More](https://tenaciousplate.thefoodgroup.com/smart-moves-how-to-feed-your-business-by-optimizing-for-ai-powered-search) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Seeing Is Achieving: How Visual Storytelling Powers Gen Z Sales](https://tenaciousplate.thefoodgroup.com/seeing-is-achieving-how-visual-storytelling-powers-gen-z-sales) [Read More](https://tenaciousplate.thefoodgroup.com/seeing-is-achieving-how-visual-storytelling-powers-gen-z-sales) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [A Healthy Business: How Health Food Marketing Will Evolve in 2025](https://tenaciousplate.thefoodgroup.com/a-healthy-business-how-health-food-marketing-will-evolve-in-2025) [Read More](https://tenaciousplate.thefoodgroup.com/a-healthy-business-how-health-food-marketing-will-evolve-in-2025) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications) ## [2024 Wrapped! A Look Back at a Food-for-Thought-Filled Year of Tenacious Plate](https://tenaciousplate.thefoodgroup.com/2024-wrapped-a-look-back-at-a-food-for-thought-filled-year-of-tenacious-plate) [Read More](https://tenaciousplate.thefoodgroup.com/2024-wrapped-a-look-back-at-a-food-for-thought-filled-year-of-tenacious-plate) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [A Taste of Tomorrow: 5 Food & Beverage Industry Trends to Keep You Ahead of the Curve in 2025](https://tenaciousplate.thefoodgroup.com/a-taste-of-tomorrow-5-food-beverage-industry-trends-to-keep-you-ahead-of-the-curve-in-2025) [Read More](https://tenaciousplate.thefoodgroup.com/a-taste-of-tomorrow-5-food-beverage-industry-trends-to-keep-you-ahead-of-the-curve-in-2025) [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [Leader of the Pack: How Packaging Can Maximize Market Impact](https://tenaciousplate.thefoodgroup.com/leader-of-the-pack-how-packaging-can-maximize-market-impact) [Read More](https://tenaciousplate.thefoodgroup.com/leader-of-the-pack-how-packaging-can-maximize-market-impact) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Retail](https://tenaciousplate.thefoodgroup.com/tag/retail) ## [The Complete Package: Marketing Tips to Power Holiday Profits](https://tenaciousplate.thefoodgroup.com/the-complete-package-marketing-tips-to-power-holiday-profits) [Read More](https://tenaciousplate.thefoodgroup.com/the-complete-package-marketing-tips-to-power-holiday-profits) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Health & Wellness](https://tenaciousplate.thefoodgroup.com/tag/health-wellness)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer) ## [Soup’s On! Key Insights for Soup Season](https://tenaciousplate.thefoodgroup.com/soup-key-consumer-insights) [Read More](https://tenaciousplate.thefoodgroup.com/soup-key-consumer-insights) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [Harnessing User-Generated Content: The Key to Authentic Engagement and Increased Brand Loyalty](https://tenaciousplate.thefoodgroup.com/harnessing-user-generated-content-the-key-to-authentic-engagement-and-increased-brand-loyalty) [Read More](https://tenaciousplate.thefoodgroup.com/harnessing-user-generated-content-the-key-to-authentic-engagement-and-increased-brand-loyalty) [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Time Well Spent: Tapping into TikTok SEO to Feed the Bottom Line](https://tenaciousplate.thefoodgroup.com/time-well-spent-tapping-into-tiktok-seo-to-feed-the-bottom-line) [Read More](https://tenaciousplate.thefoodgroup.com/time-well-spent-tapping-into-tiktok-seo-to-feed-the-bottom-line) [Prev](https://tenaciousplate.thefoodgroup.com/page/3) [2](https://tenaciousplate.thefoodgroup.com/page/2) [3](https://tenaciousplate.thefoodgroup.com/page/3) [4](https://tenaciousplate.thefoodgroup.com/page/4) [5](https://tenaciousplate.thefoodgroup.com/page/5) [6](https://tenaciousplate.thefoodgroup.com/page/6) [Next](https://tenaciousplate.thefoodgroup.com/page/5) ### subscribe The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. 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