Dishing on Data: A New Recipe for Success in Data Management
Data management is an essential ingredient in any successful marketing plan. The right data, tailored to ensure you reach the right audience, can differentiate between marketing that serves up a plateful of profits or leaves you hungry for leads and customers.
But as Google phases out third-party data information collected by sources other than the company that will use it–marketers are left scrambling for ways to mine meaningful data that can help them reach their target audiences. Read More