Tenacious Plate

Let’s Get Physical: Digital Fatigue Reboots Interest in Physical Marketing Materials

Digital marketing is everywhere, and it can be easy for brands to get lost in the blur of messages. As consumers navigate a steady stream of ads, emails and notifications, many marketers are rediscovering the value of tactile media as a way to break through the noise. Physical materials offer a welcome change of pace. They help restore focus, strengthen brand distinction and create more meaningful engagement alongside digital efforts.