AI is revolutionizing the way food is individualized, from customized meal plans based on individual tastes and health needs to predictive algorithms that suggest the best food products based on data patterns.
Nearly 60% of consumers believe AI is capable of generating recipes and food products that are healthier or more nutritious than those made by humans.1
Consumers are increasingly attracted to AI-powered apps that offer tailored recipes, meal delivery suggestions or grocery shopping recommendations that perfectly align with their preferences, dietary restrictions and even mood.
With the advancement of AI, marketers now have the ability to deliver hyperpersonalized experiences at scale. AI tools enable brands to predict consumer behavior, automate tailored messaging and optimize content based on data from various touchpoints.
This shift toward hypertargeted marketing allows brands to connect with consumers in more meaningful, relevant ways, creating a deeper sense of connection and loyalty.
A feature of the Nike Fit app combines AI and augmented reality to enable the user to scan their foot for perfect shoe recommendations — a huge step forward in applying predictive analytics to gain a more precise understanding of the customer’s needs.
As consumers look for more personalized food experiences, AI can help brands deliver tailored recommendations and experiences that meet individual preferences at scale. From AI-driven recipe suggestions to hypertargeted food marketing that anticipates consumer needs, brands that leverage this technology will create more intuitive, responsive and personalized connections with their audience. This intersection allows food companies to not only meet consumer demand for convenience and customization but also build deeper, data-driven relationships.
“As AI increasingly becomes part of our daily lives, consumer confidence in its reliability will grow. Imagine your past eating and snacking habits helping predict what your tastebuds will start craving hours before you're even hungry. Or even better, helping to answer the question 'What's for dinner?' before breakfast,” said Pam Bevilacque, SVP client services and strategy for The Food Group.
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1 Datassential, The New AI Landscape, February 2025