Tenacious Plate

From Insights to Impact: The Annual tfgTOUCHPOINTS™ Report Has Arrived

Written by Tenacious Plate | Nov 12, 2025 5:17:22 PM

Each year, we at The Food Group satisfy a hunger for what’s next with our tfgTOUCHPOINTS™ report — a strategic road map for manufacturers to become indispensable partners to operators by understanding their market and purchasing decisions.

Presented in a fresh, dynamic format, this year’s report — a feast of interactive intel and insights — slices through the noise to reveal the critical forces driving the shifting needs and most pressing challenges commercial and noncommercial operators face today.

Download the report for a wealth of stats and actionable insights. A few key takeaways:

  • AI easing labor pains: Self-ordering, AI-equipped kiosks help streamline operations, freeing up managers’ time to focus on training and staff development. The report deep dives into the most desired AI integrations.
  • Front-of-house branding: Proven to drive profit yet undermonetized, with growth potential across an array of product categories.
  • Content reimagined: Short videos and digital guides are gaining traction among younger operators, and traditional marketing materials — like printed pamphlets and magazines — are being revisited to combat digital fatigue.
  • Multichannel is a must: From trade shows to digital tools to direct manufacturer support, a wide net is required to capture operator interest.
  • Table reset: Consumer shifts toward more food sharing, rising snacking and healthier choices are driving menu innovation.

The full report digs into the data behind these and other key factors reshaping the foodservice landscape.

“Operators across both commercial and noncommercial segments agree that the pace of change continues to accelerate,” said Pam Bevilacque, senior vice president of client services for The Food Group. “This year’s tfgTOUCHPOINTS™ report clearly identifies the pain points and helps operators turn insights into impact for 2026 and beyond.”

For more food for thought to feed your business, be sure to download our robust interactive white paper, Dishing on Disruption: 5 Trend Trifectas Transforming the Food Industry.