--- title: Tenacious Plate | Social Media (2) description: Social Media | Tenacious Plate is a monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay you stay current in this fast-evolving industry. (2) --- [![](https://www.thefoodgroup.com/wp-content/uploads/2020/01/thefoodgroup.svg)](https://www.thefoodgroup.com) - [Who We Are](https://www.thefoodgroup.com/who-we-are/) - [What We Do](https://www.thefoodgroup.com/what-we-do/) - [Our Insights](https://www.thefoodgroup.com/our-insights/) - [Our Work](https://www.thefoodgroup.com/our-work/) - [Contact Us](https://www.thefoodgroup.com/contact-us/) # [Tenacious Plate](https://tenaciousplate.thefoodgroup.com/) Insights are cool. They let us know what’s coming, how to plan for it and how to stay ahead of the trends. That’s why Tenacious Plate is crafted to be THE intersection of the most meaningful food and marketing insights out there. We take a lot of time digging in and dishing out the latest and greatest info and trends to help you persevere and push your business forward. Check out our hottest takes below.  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [Harnessing User-Generated Content: The Key to Authentic Engagement and Increased Brand Loyalty](https://tenaciousplate.thefoodgroup.com/harnessing-user-generated-content-the-key-to-authentic-engagement-and-increased-brand-loyalty) [Read More](https://tenaciousplate.thefoodgroup.com/harnessing-user-generated-content-the-key-to-authentic-engagement-and-increased-brand-loyalty) [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [Technology](https://tenaciousplate.thefoodgroup.com/tag/technology) ## [Time Well Spent: Tapping into TikTok SEO to Feed the Bottom Line](https://tenaciousplate.thefoodgroup.com/time-well-spent-tapping-into-tiktok-seo-to-feed-the-bottom-line) [Read More](https://tenaciousplate.thefoodgroup.com/time-well-spent-tapping-into-tiktok-seo-to-feed-the-bottom-line) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [PR](https://tenaciousplate.thefoodgroup.com/tag/pr)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer) ## [Grin and Share It: How Humor Brings More People to the Table](https://tenaciousplate.thefoodgroup.com/grin-and-share-it-how-humor-brings-more-people-to-the-table) [Read More](https://tenaciousplate.thefoodgroup.com/grin-and-share-it-how-humor-brings-more-people-to-the-table) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer) ## [Where Do Food Trends Come From?](https://tenaciousplate.thefoodgroup.com/where-do-food-trends-come-from) [Read More](https://tenaciousplate.thefoodgroup.com/where-do-food-trends-come-from) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [TikTok](https://tenaciousplate.thefoodgroup.com/tag/tiktok) ## [How to Maximize Influencers for Food and Beverage Brands](https://tenaciousplate.thefoodgroup.com/how-to-maximize-influencers-for-food-and-beverage-brands) [Read More](https://tenaciousplate.thefoodgroup.com/how-to-maximize-influencers-for-food-and-beverage-brands) [Culture](https://tenaciousplate.thefoodgroup.com/tag/culture)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [PR](https://tenaciousplate.thefoodgroup.com/tag/pr) ## [A Feast of Fools: Best April Fools’ Day Pranks by Food Brands](https://tenaciousplate.thefoodgroup.com/best-april-fools-day-pranks-by-food-brands) [Read More](https://tenaciousplate.thefoodgroup.com/best-april-fools-day-pranks-by-food-brands) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing) ## [Merch Madness: Food and Beverage Brands Up Their Merch Game](https://tenaciousplate.thefoodgroup.com/food-and-beverage-brands-up-their-merch-game) [Read More](https://tenaciousplate.thefoodgroup.com/food-and-beverage-brands-up-their-merch-game) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Consumer](https://tenaciousplate.thefoodgroup.com/tag/consumer)  [Recreation](https://tenaciousplate.thefoodgroup.com/tag/recreation) ## [Feeding the Thrill: How Elevated Cuisine Is Transforming Theme Park Experiences](https://tenaciousplate.thefoodgroup.com/how-elevated-cuisine-is-transforming-theme-park-experiences) [Read More](https://tenaciousplate.thefoodgroup.com/how-elevated-cuisine-is-transforming-theme-park-experiences) [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [PR](https://tenaciousplate.thefoodgroup.com/tag/pr) ## [Food Flights of Fancy: Unusual Launches Drive Brand Diversification](https://tenaciousplate.thefoodgroup.com/unusual-food-brand-diversification) [Read More](https://tenaciousplate.thefoodgroup.com/unusual-food-brand-diversification) [Trends](https://tenaciousplate.thefoodgroup.com/tag/trends)  [Marketing & Communications](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications)  [Social Media](https://tenaciousplate.thefoodgroup.com/tag/social-media)  [Marketing](https://tenaciousplate.thefoodgroup.com/tag/marketing)  [PR](https://tenaciousplate.thefoodgroup.com/tag/pr) ## [Foodservice Marketing: 3 Best Practices](https://tenaciousplate.thefoodgroup.com/foodservice-marketing-communications-best-practices-for-2023) [Read More](https://tenaciousplate.thefoodgroup.com/foodservice-marketing-communications-best-practices-for-2023) [Prev](https://tenaciousplate.thefoodgroup.com/tag/social-media/page/1) [1](https://tenaciousplate.thefoodgroup.com/tag/social-media/page/1) [2](https://tenaciousplate.thefoodgroup.com/tag/social-media/page/2) [3](https://tenaciousplate.thefoodgroup.com/tag/social-media/page/3) [Next](https://tenaciousplate.thefoodgroup.com/tag/social-media/page/3) ### subscribe The Front Burner is a bi-monthly newsletter addressing the latest in food and beverage trends. This in-depth resource helps you stay current in this fast-evolving industry. ### recent posts ### browse by topic - [Marketing & Communications (40)](https://tenaciousplate.thefoodgroup.com/tag/marketing-communications) - [Trends (40)](https://tenaciousplate.thefoodgroup.com/tag/trends) - [Marketing (27)](https://tenaciousplate.thefoodgroup.com/tag/marketing) - [Consumer (22)](https://tenaciousplate.thefoodgroup.com/tag/consumer) - [Social Media (22)](https://tenaciousplate.thefoodgroup.com/tag/social-media) - [Technology (18)](https://tenaciousplate.thefoodgroup.com/tag/technology) - [Culinary (15)](https://tenaciousplate.thefoodgroup.com/tag/culinary) - [Culture (11)](https://tenaciousplate.thefoodgroup.com/tag/culture) - [Events (11)](https://tenaciousplate.thefoodgroup.com/tag/events) - [Health & Wellness (10)](https://tenaciousplate.thefoodgroup.com/tag/health-wellness) - [PR (8)](https://tenaciousplate.thefoodgroup.com/tag/pr) - [Retail (8)](https://tenaciousplate.thefoodgroup.com/tag/retail) - [TikTok (8)](https://tenaciousplate.thefoodgroup.com/tag/tiktok) - [Consumer Insights (1)](https://tenaciousplate.thefoodgroup.com/tag/consumer-insights) - [Food & Beverage Marketing (1)](https://tenaciousplate.thefoodgroup.com/tag/food-beverage-marketing) - [Recreation (1)](https://tenaciousplate.thefoodgroup.com/tag/recreation) - [Seasonal Strategy (1)](https://tenaciousplate.thefoodgroup.com/tag/seasonal-strategy) see all [![the food group](https://www.thefoodgroup.com/wp-content/uploads/2020/01/thefoodgroup.svg)](https://tenaciousplate.thefoodgroup.com/) [![facebook](https://www.thefoodgroup.com/wp-content/uploads/2020/05/social-icon-fa.svg)](https://www.facebook.com/thefoodgroup) [![twitter](https://www.thefoodgroup.com/wp-content/uploads/2020/05/social-icon-tw.svg)](https://twitter.com/thefoodgroupUS) [![linkedin](https://www.thefoodgroup.com/wp-content/uploads/2020/05/social-icon-ln.svg)](https://www.linkedin.com/company/the-food-group) [![instagram](https://www.thefoodgroup.com/wp-content/uploads/2020/05/social-icon-ig.svg)](https://www.instagram.com/thefoodgroupus/) [Privacy Policy](https://www.thefoodgroup.com/privacy-policy) | [Contact Us](https://www.thefoodgroup.com/contact-us) © 2024 The Food Group, a WPP Company - [About](https://www2.thefoodgroup.com/about) - [Contact](https://www2.thefoodgroup.com/contact)